groundwork club


the full body wrap

Let's scrub off all the fluff and craft an intentional brand based on honesty and calm instead of copy-paste to cut through the noise and stand out in your industry.

Like a full body wrap, we instill your strategy and visual identity into a seamless deployment strategy so that your brand can come to life in alignment across all touch points. 

We created this to equip you with the courage to do something different. We aren’t afraid to hit you with the honest truth. 
We want you to feel relaxed knowing we’ll remix your approach to brand-building with agency know-how and a heavy dose of audacity.

it's time to get pampered.

a great fit for

THE go-getter

You're ready to breathe your brand into the world, and need some help orchestrating that vision.


You've done the Groundwork, and now want to see your brand displayed across all channels online.


You've got big ideas and big dreams, but implementation is not your forte and you need guidance and accountability.

we look at the big picture, but zoom in on the details too

Deploy your brand out into the world with confidence and calm

We know compelling brands come from a place of calm. So we’ve taken the stress of deploying your band strategy off your plate. You’ll get a comprehensive release plan, and a list of to-dos, so you don’t have to worry about how you’re going to do allthethings.

After this 2 to 4-week container, you’ll be equipped to deploy your developed brand out into the digital world with confidence and calm — exhale.  

Here's what you get when you book the Full Body Wrap treatment

We dive DEEP to hit the spot

We go through an intensive research, trend forecasting and benchmark phase to make sure we identify marketing opportunities and consumer needs, and what works for your brand.

We deliver a tailored & comprehensive roadmap

Think objectives, content pillars, ecosystem breakdown, activations, campaign concepts, launch plan and calendar (yearly overview and monthly zoom) + an implementation strategy.

We pamper you every step of the way

We give you everything you need to deploy your brand, from tailored to-do lists to an Audit guide, timelines, channel mapping, project workflows, training videos and more...

investment starts at $2,000. let's go >

"Working with Giulia was an absolute joy!"

"Giulia is a very skilled strategic thinker and has exceptional creative abilities. Her all-encompassing marketing campaigns and strategies were well thought out, next level, and extremely impressive. She is reliable, resourceful, passionate, confident, and a great communicator. Overall, it was an amazing addition to our team and we thoroughly enjoyed working with her." 

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"If you're on the fence, do NOT hesitate to book her!"

"Everyone should know about Giulia and what she is capable of. Her strategies are absolutely mind-blowing and you should definitely trust her when it comes to planning, strategizing and developing your brand!" 

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"Giulia's passion for her work and her dedication are exemplary."

"She is an exceptional strategist, has great skills and impressive knowledge of fashion, social media, advertising and PR. She will not rest until what she delivers is exactly what you need. I would recommend her in a heartbeat."

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"The best strategist, and the loveliest person!"

"If you're on the fence, let me just say this is the absolute best decision you can make. Giulia is a brilliant strategist, and such a pleasure to work with. I highly recommend her and Groundwork!"

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Let's do the groundwork

and get those spa vibes going...

 Ready to create a purposeful foundation for your business, your brand - and your life? With agency know-how and a heavy dose of audacity, we’ll help you strategize from a place of calm, and create from a place of alignment, developing your daring business into one that compels, and keeps you calm. 

book a
free call