Thoughtful Growth, Rooted in Purpose.
YOU're here because you crave
Your brand and life deserve more than quick fixes and the same old blueprints.
Your brand and life deserve more than quick fixes and the same old blueprints.
I believe the best brands—and lives—are built from the ground up. I see your brand—and your life—as a living, breathing ecosystem. Just like in nature, growth doesn’t happen by accident. It takes intention, patience, and care.
This isn’t about doing more—it’s about doing what matters. But more than that, this is about creating something meaningful—something that doesn’t just check the boxes but reflects who you are at your core.
A brand that feels like home. A life that feels rooted, intentional, and whole.
WELCOME TO THE CLUB, HOW CAN WE HELP?
Whether you’re stepping into a new chapter, refining what you’ve already built, or searching for balance in your work and life, my services are designed to meet you where you are and guide you toward where you want to go. The best things aren’t rushed; they’re nurtured, tended to, and given the space to flourish and we're here to do exactly that.
Together, we’ll cultivate clarity and connection, plant the right seeds, and find your own version of calm and purpose—not just for your business, but for you.
BRAND STRATEGY
The Brand Orchard
Crafting a brand isn’t just about visuals or catchy slogans—it’s about aligning every element with your purpose. The Brand Orchard is our signature brand strategy service that unearths your unique story, refines your messaging, and plants the seeds for meaningful, lasting connections.
Root your brand in clarity, nurture its purpose with intention, and watch it bloom and flourish into grounded resonance and meaningful connections that will stand the test of time.
membership
The Magic Garden
Growth doesn’t happen by accident—it requires care, intention, and alignment. The Magic Garden is your monthly membership, delivering tools, rituals, and practices inspired by the rhythms of the seasons. Each bundle nurtures your brand, life, and soul, helping you reconnect and grow in harmony.
Ground yourself in seasonal wisdom, cultivate mindful momentum, and watch as your brand and life align, flourish, and thrive with purpose.
BUSINESS AUDIT
Harvest Hour
Sometimes, all it takes is a moment of clarity to create lasting impact. Harvest Hour is a focused 90-minute strategy session to refine your vision, address your brand’s needs, and equip you with personalized tools to grow with confidence and ease.
Gather insights, clear your path forward, and walk away with practical takeaways designed to root your brand in clarity and direction.
1:1 Coaching
The Pruning Path
Growth isn’t just about adding more—it’s about clearing space for what truly matters. The Pruning Path is a transformative 1:1 coaching experience to release what no longer serves, cultivate clarity, and nurture intentional growth for both your brand and life.
Let go of the unnecessary, reconnect with your purpose, and watch as your work and life flourish with calm, alignment, and focus.
ROOTED
immersive brand experience
dive in
A grounding brand retreat for creative founders seeking to deepen their strategy, cultivate authentic stories, and create impactful content while building lasting connections.
FLORENCE
September 2025
Harmonious
Growth
Grounded Authenticity
I believe in being deeply rooted in truth. Everything we will create—whether it’s a brand, a strategy, or a conversation—reflects the genuine essence of who you are and what you stand for. Working with me feels steady, safe, and intentional, like standing barefoot on solid earth. It’s not about trends or quick fixes; it’s about building something real, lasting, and uniquely yours.
Transformative
Care
I honor balance in everything I do. Just as nature thrives when ecosystems are in harmony, our work together nurtures the delicate connection between your goals, your values, and your life. Growth doesn’t have to come at the expense of peace—it can feel fluid, fulfilling, and even joyful. Collaboration with me creates a sense of ease, helping you achieve success that aligns with your rhythm.
Every detail matters. I approach your vision with the same care a gardener gives to a thriving ecosystem—nurturing your dreams, clearing away obstacles, and celebrating every milestone. Our work isn’t transactional; it’s transformational. You’ll feel seen, supported, and empowered to grow beyond what you thought possible, all while staying deeply connected to yourself.
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OUR Pillars
"Working with Giulia was an absolute joy!"
"Giulia is a very skilled strategic thinker and has exceptional creative abilities. Her all-encompassing marketing campaigns and strategies were well thought out, next level, and extremely impressive. She is reliable, resourceful, passionate, confident, and a great communicator. Overall, it was an amazing addition to our team and we thoroughly enjoyed working with her."
"If you're on the fence, do NOT hesitate to book her!"
"Everyone should know about Giulia and what she is capable of. Her strategies are absolutely mind-blowing and you should definitely trust her when it comes to planning, strategizing and developing your brand!"
"Giulia's passion for her work and her dedication are exemplary."
"She is an exceptional strategist, has great skills and impressive knowledge of fashion, social media, advertising and PR. She will not rest until what she delivers is exactly what you need. I would recommend her in a heartbeat."
"The best strategist, and the loveliest person!"
"If you're on the fence, let me just say this is the absolute best decision you can make. Giulia is a brilliant strategist, and such a pleasure to work with. I highly recommend her and Groundwork!"
FREEBIE made with love
Roots & Rituals: A Guide to Grounded Growth
Feeling ungrounded and pulled in too many directions?
Roots & Rituals is your invitation to slow down, reconnect, and grow intentionally. And this isn’t your typical starter kit either. Inside, you’ll find intuitive prompts, grounding exercises, and practical tools made with love and delivered by a real human - me. Whether you’re planting the first seeds or reimagining your vision, this guide offers the tools you need to feel rooted, aligned, and ready to flourish. Your next step to calm and purpose starts here.
