brand strategy
the DEEP TISSUE massage
Much like a deep tissue massage, we get to the root of who you are, what you stand for, your beliefs, your values so we can tell your story with artful excellence and purpose.
Much like a deep tissue massage, we get to the root of who you are, what you stand for, your beliefs, your values so we can tell your story with artful excellence and purpose.
This is the first treatment every brand should undergo. We discover your ethos, uncover your beliefs, and define your brand story and strategy pillars. We know you don’t want a copy-paste brand that doesn’t have the power to give people pause. We’ll help you strategize from a place of calm, and create from a place of alignment, developing your daring business into one that compels, and keeps you calm.
it's time to get pampered.
who is this for
the newbie
You're just building your brand, or in the process, and you're looking to identify what your brand stands for.
the soul-centered
You want to build a brand and business that's different than what's out there, and that feels like you.
the purpose-led
You want to dig deeper into your story, and you want to find out what your big vision is, and carve out your space.
doing things differently is our motto
Opening the same old doors won't lead you down new roads...
If you’re anything like us, you spent at least part of your career subscribing to the rise and grind culture — feeling like you have to be on all the time and doing all the things. Now that you’re building a brand with purpose, you don’t want to do everything… just the right things. And the right way.
After this 2 to 4-week container, we’ll deliver a brand backed by agency know-how, minus the factory approach, providing a strong cornerstone for your business to grow from.
Here's what you get when you book the Deep Tissue Massage treatment
Insightful strategy, minus the fluff
We go through an extensive benchmark phase with research and trend forecasting to identify market gaps, opportunities and consumer needs we should tailor our strategy around.
We stack the deck, as they say
We curate a full strategy, from brand mission & vision, to values, brand archetypes, brand story, communication platform, brand ecosystem, content pillars, deployment and implementation.
We pamper you every step of the way
We give you everything you need to implement your strategy, from tailored tools, project management sheets, curated roadmap and of course, ongoing support and access to us.
"Working with Giulia was an absolute joy!"
"Giulia is a very skilled strategic thinker and has exceptional creative abilities. Her all-encompassing marketing campaigns and strategies were well thought out, next level, and extremely impressive. She is reliable, resourceful, passionate, confident, and a great communicator. Overall, it was an amazing addition to our team and we thoroughly enjoyed working with her."
"If you're on the fence, do NOT hesitate to book her!"
"Everyone should know about Giulia and what she is capable of. Her strategies are absolutely mind-blowing and you should definitely trust her when it comes to planning, strategizing and developing your brand!"
"Giulia's passion for her work and her dedication are exemplary."
"She is an exceptional strategist, has great skills and impressive knowledge of fashion, social media, advertising and PR. She will not rest until what she delivers is exactly what you need. I would recommend her in a heartbeat."
"The best strategist, and the loveliest person!"
"If you're on the fence, let me just say this is the absolute best decision you can make. Giulia is a brilliant strategist, and such a pleasure to work with. I highly recommend her and Groundwork!"
Let's do the groundwork
and get those spa vibes going...
Ready to create a purposeful foundation for your business, your brand - and your life? With agency know-how and a heavy dose of audacity, we’ll help you strategize from a place of calm, and create from a place of alignment, developing your daring business into one that compels, and keeps you calm.
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