brand identity
the scrub
Let's scrub off all the fluff and craft an intentional brand based on honesty and calm instead of copy-paste to cut through the noise and stand out in your industry.
Let's scrub off all the fluff and craft an intentional brand based on honesty and calm instead of copy-paste to cut through the noise and stand out in your industry.
Just because we want you to feel calm, doesn’t mean we aren’t wildly creative and willing to go the extra mile to captivate attention. We’ll scrub your current visual presence, and create a new brand identity and aesthetic that feels like you. We dive into all things visual, and craft a logo, a color palette, a font family, iconography and digital touchpoints so your brand comes to life.
it's time to get pampered.
a great fit for
the trend-setter
You want to create a look and feel for your brand that stands out in a saturated space.
the luxe seeker
You're seeking agency-level deliverables, without the factory approach.
the bold creator
Confident in what you do, but don’t have an aesthetic to match the audacity of your work.
we take our time to let the seeds bloom
Rushing the creative process is the recipe for a cookie-cutter brand.
We know that having a brand identity that matches the passion you have for your work matters. We’ll develop a visual aesthetic that stands out, and equip you with the confidence to create something bold and we take our time to do so, so you build something that can live with you - long-term.
After this 3 to 6-week container, you’ll walk away with a new visual brand, feeling fresh and ready to lead your industry with audacity and purpose.
Here's what you get when you book the Scrub treatment
We get to know you, the REAL you
We go through an extensive onboarding phase to get to the root of who you are, understand your brand needs, your style and your desires as well as your consumers to craft your identity.
We give you all the eye candy
We curate a full brand identity, from logos to color palettes, font family, visual guidelines, social media assets and brand assets, curated to your needs - detailed deliverables on a project basis
We pamper you every step of the way
We give you everything you need to implement your brand identity, from customizable templates to a brand guide, training videos and of course, ongoing support and access to us.
"Working with Giulia was an absolute joy!"
"Giulia is a very skilled strategic thinker and has exceptional creative abilities. Her all-encompassing marketing campaigns and strategies were well thought out, next level, and extremely impressive. She is reliable, resourceful, passionate, confident, and a great communicator. Overall, it was an amazing addition to our team and we thoroughly enjoyed working with her."
"If you're on the fence, do NOT hesitate to book her!"
"Everyone should know about Giulia and what she is capable of. Her strategies are absolutely mind-blowing and you should definitely trust her when it comes to planning, strategizing and developing your brand!"
"Giulia's passion for her work and her dedication are exemplary."
"She is an exceptional strategist, has great skills and impressive knowledge of fashion, social media, advertising and PR. She will not rest until what she delivers is exactly what you need. I would recommend her in a heartbeat."
"The best strategist, and the loveliest person!"
"If you're on the fence, let me just say this is the absolute best decision you can make. Giulia is a brilliant strategist, and such a pleasure to work with. I highly recommend her and Groundwork!"
Let's do the groundwork
and get those spa vibes going...
Ready to create a purposeful foundation for your business, your brand - and your life? With agency know-how and a heavy dose of audacity, we’ll help you strategize from a place of calm, and create from a place of alignment, developing your daring business into one that compels, and keeps you calm.
free call