STEP INTO THE SPA
cultivating calm and distilling beauty
for your brand and your life.
We're the Groundwork Club. Helping you build an intentional life and aligned brand. Take a breath. You're in the right place.
We're the Groundwork Club. Helping you build an aligned brand and intentional life.
Take a breath. You're in the right place.
We know creative entrepreneurs travel a lonely road. Overwhelm is a way of life and digital overload is an everyday occurence. If you’re a burnt-out founder who dreams of building a compelling brand while finding alignment and purpose, join the Club to set up a sustainable foundation for yourself - and your brand - so you can re-work you life from the ground up.
YOU DON'T HAVE TO DO IT ALONE.
flow state
immersive brand experiences
dive in
A rejuvenating brand retreat for creative founders looking to tell compelling stories and craft impactful content while immersing in community.
CHAPTER 1: WATER
LISBON
SUMMER 2024
Meet the founder of the Club, Giules.
turned holistic strategist
My mission is to help fearless founders and creative brands set up a solid foundation and build a long-lasting brand all the while keeping their feet on the ground and their mind at peace. I strive to reshape the way we do business, debunk the industry standards and throw the proverbial book out the window. If you're ready to change the way you lead, and live, you're in the right place. Make yourself a cup of tea, put on some zen tunes, take a seat and let's reset together. You are the priority now, and I've got you.
what ignites us
With the same look and feel saturating our spaces and the same unattainable goals splashed across our feeds, you don’t want to get swept away trying to do all the things: hustle hard, be healthy, scale your biz or create more of the same, copy-paste.
Our role? Equip you with the courage to do something different. Here, we believe that taking time to center yourself is a cornerstone for growth - both in work and life.
We help you create a purposeful foundation and give you the tools you need to find your purpose and have every day feel like a spa day.
FLORA FAUNA
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ABTIRA GARDEN
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what we stand for
Anti-hustle, but
Honest
Audaciously
Daring
Just because we want you to feel calm, doesn’t mean we aren’t wildly creative and willing to go the extra mile to make it happen.
Ex Ad Genius,
Small Biz Agility
We don’t believe in hustling hard or working tirelessly to keep up, but we also aren’t afraid to hit you with the honest truth.
With 10+ years of experience and from brand strategy to visual identity, production and mentoring, we're here to pamper you all the way.
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02
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Our Brand Pillars
OUR COMMITMENT
Water is one of our biggest inspirations and one of the greatest gifts the Earth has to offer. And in many ways, we look at entrepreneurship in close correlation to water: you can either get your feet wet or dive straight into the deep end. No matter which option you choose, the current will help you flow wherever you're meant to go.
Water can cleanse us, move us, hold us and nourish us. And everyone deserves that right. But not everyone gets it...
With that in mind, we give back proceeds of every project we work on to charity: water, a nonprofit organization bringing clean and safe water to people around the world.
FLORA FAUNA
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ABTIRA GARDEN
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Free DOWNLOAD
What a calm brand looks like
Do you want to craft a brand that feels good to you - and the world? Snag my freebie and get all my tips on how to create a brand identity that matches your creative vision and your brand's purpose. Ready?
Freshly squeezed at the beginning of every season, a masterclass to give you actionable tips for you to start building that soulful brand of yours. From insight-backed strategy to nailing your niche, branding with intention, auditing your own brand, finding your feel and crafting your offer suite, you'll get a healthy dose of knowledge, cold pressed by moi. Sign up for updates!
SEASONAL masterclass
The Brand Smoothie
$77
You're on the waitlist. We'll send you the details on the next masterclass soon!
SEASONAL masterclass
You're in!
$77
A spa moment for you
A podcast about all things creativity, building an authentic brand, navigating entrepreneurship, taking care of yourself, curating intentional spaces all the while staying grounded. Championing unique voices in the industry and giving people permission to break the mold and challenge the status quo… To remind you that slow and steady always wins the race.
welcome to the restored podcast
and your biz
Let's do the groundwork
and get those spa vibes going...
Ready to create a purposeful foundation for your business, your brand - and your life? With agency know-how and a heavy dose of audacity, we’ll help you strategize from a place of calm, and create from a place of alignment, developing your daring business into one that compels, and keeps you calm.
free call