let's grow

Helping you craft a brand—and life—that feels like home.

Take a breath. You're in the right place.

Helping you craft a brand—and life—that feels like home.

Take a breath. You're in the right place.

I believe that great things happen when you slow down. The world moves fast, but growth takes time.
If you’re feeling stuck, stretched thin, or searching for deeper alignment, you’ve found your sanctuary.

Here, we don’t chase trends; we cultivate brands and lives rooted in clarity, calm, and authenticity.
Grounded. Authentic. Soulful.

Let’s swap burnout for balance, overwhelm for intention, and someday for right now. Whether you’re recalibrating your brand or your soul (or both), I’m here to walk alongside you on the slower, richer, more soul-nourishing path.

Because when you build from the ground up, everything else begins to flourish...

ROOTED INTENTIONS,
FLOURISHING GROWTH

Let’s be honest: your brand isn’t meant to fit into a mold, and neither are you. It deserves depth, soul, and a story that sticks. Your vision is a seed, rich with potential, just waiting to be nurtured.

At Groundwork, I partner with visionary founders and creatives to cultivate brands and lives that feel grounded, authentic, and deeply aligned. Through thoughtful strategy and soulful guidance, I empower you to build something powerful—without losing your connection to what truly matters.

Whether you’re just starting out or ready to replant with intention, I’ll help you grow something beautiful—from the roots up.

THE BRAND ORCHARD

Root your brand in clarity, nurture its purpose with intention, and watch it bloom and flourish into meaningful connections that will stand
the test of time.

THE MAGIC GARDEN

A monthly sanctuary for intentional growth, The Magic Garden delivers consciously curated tools to nurture your brand, life, and soul—all inspired by the rhythms of Nature.

HARVEST HOUR

A focused strategy session to bring clarity and actionable next steps to your brand. Together, we’ll align your vision and create tools to help you grow intentionally.

FIND OUT MORE

THE PRUNING PATH

Mindful mentorship so you can get the clarity and calm you need to grow sustainably. Together, we’ll prune what no longer serves you and focus on what nourishes your goals.

BRAND STRATEGY

MEMBERSHIP

BUSINESS AUDIT

1:1 COACHING

ROOTED

immersive brand experience

dive in

A grounding brand retreat for creative founders seeking to deepen their strategy, cultivate authentic stories, and create impactful content while building lasting connections.

FLORENCE
September 2025

Hi, I'm Giulia!

And I'm your guide to a life—and brand—built on calm.

French-Italian, proudly quirky, and here to help you take a deep breath. I’m a brand strategist with a big heart, a terrible poker face, and a knack for helping founders and creatives find their footing again—both in business and in life.

I’m part strategist, part cozy-life enthusiast, and 100% here for the weird, messy, and wonderful parts of the journey. You’ll often find me cracking a bad joke, snacking on raw pasta like it’s totally normal, or dreaming up soulful strategies over a good cup of herbal tea.

But let’s be real: I didn’t get here by accident. For years, I wore burnout like a badge of honor, chased milestones like they were the point of it all, and prided myself on being endlessly busy. Spoiler alert: it wasn’t sustainable, and it sure as hell didn’t feel good...

KEEP READING

(pronounced “Joo-Lee-Uh”; basically, it's just like the English name “Julia")

TUNE INTO THE POD

Soulful chats & calm vibes: welcome to Restored

On Restored, we're ditching the fast lane for the scenic route. We dive into mindful living, personal growth, intentional rituals and holistic well-being, and real life advice, but with a side of mystical vibes. So, grab your go-to herbal tea, light your favorite candle, cozy up in your comfiest nook, and hit play, because we're about to spill the secrets of wisdom that flow when you slow down and truly listen… Shall we?

LISTEN NOW

FREEBIE made with love

Roots & Rituals: A Guide to Grounded Growth

Feeling ungrounded and pulled in too many directions?
Roots & Rituals is your invitation to slow down, reconnect, and grow intentionally. And this isn’t your typical starter kit either. Inside, you’ll find intuitive prompts, grounding exercises, and practical tools made with love and delivered by a real human - me. Whether you’re planting the first seeds or reimagining your vision, this guide offers the tools you need to feel rooted, aligned, and ready to flourish. Your next step to calm and purpose starts here.

DOWNLOAD NOW

IT'S TIME TO

GET GROUNDED

BOOK A CALL

You’re not here for surface solutions or fleeting fixes—you’re here to create something that feels real, aligned, and deeply yours. Whether it’s your brand, your life, or both, we’ll work together to clear the noise, uncover your purpose, and cultivate a foundation that allows you to thrive. Think of this as your invitation to slow down, reconnect, and grow with care. The next step? It’s yours to take.

Great things take root in rich soil.
Your brand deserves more than a one-size-fits-all plan—it needs thoughtful care, deep alignment, and a strategy that nurtures both your business and your well-being.

I help visionaries like you cultivate brands that feel alive and deeply authentic while staying grounded in your life. Think of me as a gardener for your soul and your business—helping you lay strong foundations, pull out the weeds, and plant seeds that will bloom for years to come.

With over a decade of experience in marketing, brand strategy and a passion for soulful living, I offer something more than a quick-fix strategy. I offer a way to build from the ground up—with intention, presence, and care.

let's grow